Soft2Bet: Powering the Future of iGaming Technology

B2B solutions provider Soft2Bet stands as a technology-driven company delivering advanced gaming platform software tailored for the iGaming sector. To its partners, Soft2Bet offers gaming solutions that enable them to launch and scale projects swiftly and efficiently. These software development services are aimed at equipping operators with all the necessary tools — from platform infrastructure to compliance frameworks — to establish their presence in regulated markets. The company maintains active operations across multiple international jurisdictions, strictly aligning with local regulatory requirements. With an office in Malta and a growing team, Soft2Bet focuses on innovation, reliability, and scalability. By leveraging cutting-edge customizable software, the brand continues to shape how modern operators approach iGaming project development and execution.

Global Presence and Market Expansion of Soft2Bet

Soft2Bet B2B solutions have significantly expanded their footprint over the past couple of years, with a strong foothold in influential international markets. There are now official licenses to run the company’s iGaming software in Ontario (Canada), Greece, and Romania, all of which are strategic forays into high-value jurisdictions. Each of these regulatory milestones shows Soft2Bet’s commitment to delivering compliant and secure online casino gaming solutions for operators that demand legal integrity and operational legitimacy.

The Ontario license ensures access to one of North America’s wealthiest regulated iGaming markets. Meanwhile, Greek and Romanian approvals enhance the company’s foothold in the EU market, ensuring its software development is competitive with the shifting regulatory needs of member states. 

Progress toward licensing in New Jersey and Spain demonstrates continued momentum. Entering New Jersey, a pioneer in regulated U.S. online gambling, will position Soft2Bet as a premium casino games integration partner for American operators. Similarly, the Spanish market, known for its strict oversight, signals Soft2Bet’s ability to deliver customizable software that satisfies complex local compliance structures.

With these moves, Soft2Bet enhances its strategic value to partners by reducing time-to-market while opening doors to lucrative, regulated geographies. Each license acquired or pursued represents not just geographical expansion, but a deeper commitment to supporting sustainable iGaming operations worldwide. Through a combination of regulatory alignment and innovative turnkey solutions, the company continues to grow its global relevance and partner appeal.

Soft2Bet Revenue: Financial Performance

The 2024 financial report highlights a year of strong performance and sustained Soft2Bet revenue growth, reflecting the company’s robust B2B business model and strategic market positioning. Several core financial indicators point to the efficiency and scalability of its iGaming platform solutions:

• EBITDA Growth: The company reported a 207% year-on-year increase in EBITDA, underscoring improved operational margins and cost-efficiency across its technology-driven services.
• ARPU Increase: Average Revenue Per User (ARPU) grew by 42%, showcasing stronger engagement and monetization across operator platforms built on Soft2Bet’s infrastructure.
• Deposit Volume Expansion: Total deposit volume surged by 42%, reflecting the growing trust of end-users in the ecosystems powered by Soft2Bet.
• Net Gaming Revenue (NGR): Gross gaming revenue rose by 43%, a key indicator of the successful performance of the turnkey iGaming products delivered to operators.

These metrics collectively confirm that Soft2Bet revenue growth is not only sustained but accelerating. The numbers reflect an agile business model, where software, gamification, and data-driven user personalization enable long-term profitability for partners. With scalable infrastructure and a flexible integration approach, Soft2Bet continues to attract high-value operators looking for reliable growth in competitive markets.

Leadership Spotlight: Soft2Bet Owner and CEO

Uri
Poliavich

FOUNDER AND CEO

Oksana
Tsyhankova

CMO

Max
Portelli

CFO

Julia
Poliavich

TREASURY AND FINANCE

At the helm of Soft2Bet is Uri Poliavich, founder and owner of Soft2Bet, whose entrepreneurial spirit and innovation-first mentality have directed the company’s trajectory since its inception. Poliavich is a hands-on CEO of Soft2Bet, combining deep industry experience with a keen interest in technological innovation.

With a background in product development and scalable platform architecture, Uri has consistently encouraged Soft2Bet to seek new possibilities within the B2B iGaming universe. Under his leadership, the company has grown from an up-and-coming technology provider to an globally licensed behemoth, celebrated for developing breakthrough turnkey solutions and gamified player experiences.

Poliavich is highly reputed for his strategic vision — particularly in mapping regulated markets and aligning platform features with prevailing compliance and user engagement standards. His leadership continues to drive product innovation and organizational growth, Soft2Bet being a key enabler of next-generation iGaming success.

Commitment to Excellence: Awards and Recognition

During 2025, Soft2Bet continued to solidify itself as one of the most dynamic and innovative B2B providers in the iGaming industry. It received widespread acclaim by winning numerous highly regarded awards and a multitude of nominations, all of which reflect its tireless commitment to excellence, innovation, and technological innovation.

Over the course of the year, Soft2Bet accumulated a total of seven industry awards and over a dozen nominations, attesting to both peer recognition and growing brand prominence in the B2B iGaming competitive landscape. This streak of awards attests not only to the quality of Soft2Bet’s platform solutions, but also to the strength of its organizational culture, strategic direction, and traction in the global market.

Among the most notable accolades were three big victories at the Global Gaming Awards EMEA 2025, where Soft2Bet took home awards for:

• Product Innovation of the Year: In recognition of its cutting-edge gamification engine and AI-powered personalization solutions. 
• Platform Provider of the Year: A testament to the stability, scalability, and compliance-readiness of its turnkey software solutions.
• Product Launch of the Year: Highlighting an operator launch success story that used Soft2Bet’s flexible platform to enter a new regulated market with remarkable speed and functionality.

These wins were more than symbolic—they affirmed Soft2Bet’s place at the top of the industry and highlighted the value of its operator-first approach, where platform agility and performance directly translate to commercial success.

In parallel, Soft2Bet also achieved recognition outside of the traditional gaming ecosystem, further emphasizing its role as a technology innovator and sustainability leader. At the European & Global Banking & Finance Sustainability & ESG Awards 2025, the company secured three additional honors:

• Most Sustainable iGaming Tech Company: Celebrating Soft2Bet’s integration of ESG principles into software development and operations.
• Best AI-Driven Innovation in Gaming: Awarded for its use of machine learning in enhancing UX and responsible gaming protocols.
• ESG Initiative of the Year: For the measurable impact of its internal and partner-facing sustainability programs.

These accomplishments reinforce the broader narrative of Soft2Bet as a business that goes beyond traditional metrics of performance. It actively shapes the future of iGaming by merging financial growth with ethical responsibility, regulatory compliance, and user-centered design.

Moreover, the growing recognition in mainstream financial and ESG circles is helping to position Soft2Bet not just as a B2B platform provider, but as a key technology leader in the broader digital economy. The increased media attention and analyst coverage have contributed to a substantial rise in brand awareness and partner engagement.

Looking ahead, these accolades also serve a strategic purpose. They bolster Soft2Bet’s credibility when entering new markets, strengthen its appeal to tier-one operators, and open doors to further collaborations with technology innovators and regulators alike.

In essence, 2025 was a milestone year for Soft2Bet in terms of awards and recognition. The combination of innovation awards, ESG acknowledgment, and industry-wide acclaim is a powerful validation of its business model and its role in powering the future of iGaming.

Soft2Bet Invest: Investing in the Future

Soft2Bet’s mission to innovate goes beyond product creation. In 2025, company established Soft2Bet Invest, a €50 million strategic investment fund tasked with financing pioneering projects and start-ups in the iGaming and broader digital tech space. It is a new ambitious era for Soft2Bet’s strategy for growth—one in which it continues to influence the ecosystem from the inside.

Soft2Bet Invest is committed to finding, investing in, and nurturing businesses that share the ambition of the group for a future intelligent, personalized, and technologically driven world of gaming. The fund adopts an active capital deployment strategy, providing a range of up to €5 million per opportunity, depending on the target company’s size, maturity, and strategic fit. 

Key focus areas of investment are:

• Artificial Intelligence (AI): From play-time analysis to simulation of in-play behavior, AI takes the center stage for iGaming’s future. Soft2Bet Invest is on the lookout for investments which extend personalization, anti-fraud functionality, and automated decision-making.
• User Experience (UX): Seamless UX is now a primary retention driver. The fund encourages technologies that streamline onboarding, improve accessibility, and enhance player engagement through simpler-to-use design.
• Software Development Tools: In areas like modular architecture, cross-device compatibility, and API integration, the tools that reduce operators’ time-to-market and maximize overall margin effectiveness.

Apart from capital, Soft2Bet Invest offers strategic guidance, access to Soft2Bet’s tech infrastructure, and potential partnership or acquisition opportunities. This value-added model guarantees that prospective startups not only survive but thrive in a complex and highly regulated environment.

Soft2Bet Invest’s ultimate goal is to possess a sustainable innovation cycle. Through investment in early-stage ideas with both capital and operating expertise, Soft2Bet creates a pipeline of paradigm-shifting technologies that can be infused directly into its own products or developed independently. Not only does this fuel the company’s long-term competitiveness but also create value for all concerned within the broader B2B environment.

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Payment Methods

Furthermore, this project embodies Soft2Bet’s vertical innovation culture as a strategic facilitator. Through investments in ancillary technologies, the company is able to future-proof the platform, maximize partner ROI, and provide long-term profitability in a fast-changing business with increasing regulatory complexity.

In short, Soft2Bet Invest is not merely a corporate venture capital fund—it’s an innovation driver designed to grow impact, accelerate product differentiation, and enable Soft2Bet to remain ahead of the competition as much as reshaping iGaming experiences is concerned.

Corporate Social Responsibility (CSR) Initiatives

Soft2Bet is committed to creating a lasting positive impact through a comprehensive Corporate Social Responsibility (CSR) strategy. Beyond its role as a leading B2B technology provider in the iGaming sector, the company emphasizes ethical leadership, community involvement, and sustainable development.

In 2024 alone, Soft2Bet donated more than €140,000 to a wide range of charitable causes, supporting over 25 organizations and initiatives globally. The CSR efforts focus on the following areas:

• Healthcare Support: Funding essential medical equipment for pediatric hospitals and contributing to cancer and rare disease research foundations.
• Environmental Projects: Participating in reforestation campaigns, coastal clean-ups, and promoting eco-friendly corporate practices.
• Youth and Education: Supporting underfunded schools, providing scholarships for disadvantaged students, and investing in digital literacy programs.

In addition to financial contributions, Soft2Bet employees participated in 30+ volunteer events, including blood donation drives, environmental clean-up days, and community marathons.

At the heart of Soft2Bet’s CSR strategy is its mission to generate meaningful impact beyond the iGaming industry, aligning its brand with purpose-driven values. The Soft2Bet Fund plays a key role in scaling these initiatives, ensuring that the company’s social mission grows alongside its commercial success.

Getting Started: Soft2Bet Login Guide

Unlike traditional platforms, Soft2Bet login does not require account creation or a standard registration process. Collaborating with Soft2Bet starts with a simple step—clicking the “Let’s do business” button on the official homepage.

To get started, visit the official website and click the “Let’s do business” button on the homepage. This will open the partner inquiry form. Fill in your name, position, company name, email, region, and a short project description. Once completed, click “Submit” to send your request.

Once submitted, a member of the Soft2Bet team will contact you to discuss partnership opportunities and potential solutions. This process ensures a seamless and professional first point of contact for B2B clients.

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