Soft2Bet: Powering the Future of iGaming Technology
Soft2Bet is a leading global iGaming technology company, providing cutting-edge turnkey solutions for platform providers and delivering innovative products and services to online gaming and sports betting operators worldwide. Its turnkey solutions enable partners to launch and scale projects efficiently, with robust compliance frameworks and regulatory alignment. Operating internationally, Soft2Bet is headquartered in Malta. The company emphasizes innovation, reliability, scalability, and responsible gaming, shaping modern iGaming project development.
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Presence and Market Expansion of Soft2Bet
Soft2Bet holds licenses in Sweden, Denmark, Romania, and Ontario (Canada), reflecting its strategic presence in high-value regulated markets..
These licenses allow Soft2Bet to reduce time-to-market for partners while delivering compliant and secure gaming solutions worldwide.
Leadership Spotlight: Soft2Bet Owner and CEO
Poliavich
Tsyhankova
Portelli
Poliavich
Uri Poliavich, founder and CEO, leads Soft2Bet with a focus on innovation, regulatory alignment, and scalable technology. Under this leadership, Soft2Bet has grown into a globally licensed, technologically advanced B2B provider.
With a background in product development and scalable platform architecture, Uri has consistently encouraged Soft2Bet to seek new possibilities within the B2B iGaming universe. Under his leadership, the company has grown from an up-and-coming technology provider to an globally licensed operator, celebrated for developing breakthrough turnkey solutions and gamified player experiences.
Poliavich is highly reputed for his strategic vision — particularly in mapping regulated markets and aligning platform features with prevailing compliance and user engagement standards. His leadership continues to drive product innovation and organizational growth, Soft2Bet being a key enabler of next-generation iGaming success.
Commitment to Excellence: Awards and Recognition
In 2025, Soft2Bet won 11 industry awards and received 42 nominations, reflecting its innovation, operational excellence, and sustainability. Notable recognitions include:
Global Gaming Awards EMEA 2025:
- Platform Provider of the Year.
- Product Launch of the Year;
- Executive of the Year;
Soft2Bet also earned ESG and AI innovation awards, highlighting its leadership in sustainability and technology-driven responsible gaming.
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Soft2Bet Invest: Investing in the Future
Soft2Bet launched Soft2Bet Invest (€50 million) to support to provide financial and business support to entrepreneurs and companies. Investment range: €500,000 – €1,000,000 per project, with strategic guidance, access to Soft2Bet’s tech infrastructure, and potential partnership or acquisition opportunities.
Focus areas include:
- AI & Machine Learning: Personalization, anti-fraud, automation
- UX & Design: Seamless onboarding, accessibility, engagement
- Software Development Tools: Modular architecture, API integration, cross-device compatibility
Soft2Bet Invest ensures a sustainable innovation cycle, strengthening the ecosystem and enhancing long-term competitiveness.
Corporate Culture and Social Responsibility at Soft2Bet
Soft2Bet’s approach to leadership and corporate responsibility goes far beyond technological excellence. The company cultivates a workplace culture built on openness, accountability, and creativity, ensuring that innovation thrives through collaboration and transparency. Regular town halls, visible leadership, and clear performance metrics create an inclusive environment where employees feel empowered to contribute and grow.
Employee development stands at the heart of this culture. Soft2Bet invests heavily in training, certifications, and leadership programs, providing access to official diplomas, conferences, and mentorship opportunities. This focus on empowerment not only drives professional growth but also strengthens the company’s ability to innovate responsibly within a rapidly evolving iGaming landscape.
Soft2Bet’s commitment to responsibility extends well beyond the workplace. The company has been recognized by industry authorities such as the VIXIO Regulatory Awards and Casino Guru Awards for its dedication to responsible gambling and ethical business practices, being shortlisted in 2024 and 2025 for “Best Implementation of Responsible Gambling Tools.” This acknowledgment underscores its belief that business success and player protection can—and should—coexist.
Sustainability is another cornerstone of Soft2Bet’s operational philosophy. Recognizing the importance of eco-friendly innovation, the company has invested in energy-efficient technologies and transitioned from physical data centers to cloud-based infrastructure, reducing energy consumption by up to 30%. These initiatives demonstrate Soft2Bet’s commitment to balancing high-performance technology with environmental consciousness.
By aligning its long-term growth with ethical practices, employee wellbeing, and sustainable operations, Soft2Bet continues to set new standards for responsible innovation in the global iGaming industry—proving that profitability, people, and purpose can grow together.
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Getting Started: Soft2Bet Login Guide
Collaborating with Soft2Bet starts with a simple step—clicking the “Let’s do business” button on the official homepage.
To get started, visit the official website and click the “Let’s do business” button on the homepage. This will open the partner inquiry form. Fill in your name, position, company name, email, region, and a short project description. Once completed, click “Submit” to send your request.
Once submitted, a member of the Soft2Bet team will contact you to discuss partnership opportunities and potential solutions. This process ensures a seamless and professional first point of contact for B2B clients.
FAQ
Soft2Bet delivers end-to-end solutions for iGaming operators, including casino and sportsbook platforms, payment systems, KYC tools, risk management, and gamification-driven marketing features.
Soft2Bet is active across 11 jurisdictions and operates under 19 licenses. The company continues to expand its reach with localized solutions tailored to regional compliance and player preferences.
Yes. Soft2Bet’s modular platform allows partners to integrate custom games, software, and payment gateways. The tech team supports full API compatibility and seamless onboarding.
Soft2Bet includes built-in responsible gaming tools such as deposit limits, self-exclusion options, behavioral monitoring, and real-time alerts. These features comply with global regulatory standards and help operators foster safer gaming environments.