About Soft2Bet: iGaming Technology Built In-House
Soft2Bet is a B2B iGaming technology company that delivers turnkey solutions, products, and services for online gaming and sports betting operators. Founded in 2016 and headquartered in Malta, the company builds its entire technology stack in-house – from the core platform and gamification engine to content management, player account management, and CRM tooling.
The company operates as a full technology partner rather than a standalone software vendor. This distinction shapes everything about how Soft2Bet works with operators – from the initial consultation and technical scoping through to launch, ongoing optimisation, and long-term product development.
Company at a Glance
Soft2Bet holds 23 licences across 12 jurisdictions. The unified platform architecture covers casino, sportsbook, and structured gamification through the MEGA engine – all managed from a single back office.
Key figures that define the company’s operational scale:
- 23 licences across 12 jurisdictions;
- More than 10 million active players supported on the platform;
- Over 2 million transactions processed monthly;
- 12,500+ casino games from 110+ content partners;
- 1 million+ pre-match events and 800,000+ live events annually;
- Support for more than 20 languages.
Since its founding, Soft2Bet has maintained a consistent focus on proprietary development, building each component of its technology stack internally and refining it through real-world deployment across high-standard markets.
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In-House Technology Philosophy
From the beginning, Soft2Bet committed to building proprietary technology. This decision shapes every aspect of how the company operates:
- Full ownership of the platform, CMS, PAM, CRM, and gamification engine;
- A single architectural framework supporting multi-brand, multi-market delivery;
- Modular components that can be configured per brand and per market;
- Continuous product development cycles driven by internal engineering teams.
The in-house approach means Soft2Bet retains full control over how the platform evolves, how it integrates with partners, and how it performs under real operating conditions. For operators, this translates into a technology partner that owns the entire delivery chain – from backend infrastructure to player-facing features – without dependency on third-party systems for core functionality.
How MEGA Drives Engagement Across the Platform
MEGA – the Motivational Engineering Gaming Application – is a standalone, API-driven gamification engine launched in 2023. It adds a structured engagement layer on top of casino and sportsbook products through missions, progression systems, and configurable reward mechanics.
At the core of MEGA is the Retention Loop – a closed-cycle engagement model where the player’s main iGaming activity generates Rewards, which are used in MEGA’s interactive mini-games, after which the player returns to the main content. This cycle repeats with each session, creating a pattern that encourages daily returns and sustained interaction.
MEGA has delivered measurable results across Soft2Bet’s own brands:
- A 4x increase in player engagement time;
- A 65% rise in NGR;
- A 50% increase in deposit activity;
- A 45% improvement in ARPU.
The engine is platform-agnostic – it integrates with Soft2Bet’s own platform as well as third-party operator environments through a single API connection. Operators can start with a single gamification engine and expand the MEGA portfolio over time without re-integration.
Operational Services and Managed Support
Beyond the core technology, Soft2Bet provides a managed services layer that supports operators across day-to-day operations. This positions the company as an operational partner, not just a technology vendor.
Managed services include:
- Customer support available in more than 20 languages;
- KYC verification with an average processing time of less than 0.7 days and 55% of documents approved through automated checks;
- Machine learning-based fraud prevention that identifies unusual patterns in real time;
- PEP and sanctions screening against international databases;
- Risk management with 24/7 automated monitoring and real-time alerts;
- Quality assurance and internal audit measures.
This combination of technology and operational support means operators can focus on brand growth and player experience while Soft2Bet handles the operational complexity behind the platform.
Brands Built on the Same Technology
Beyond its B2B offering, Soft2Bet has expanded its expertise by operating within its own ecosystem using the same technology infrastructure that powers its broader solutions. This approach reflects a hands-on commitment to understanding the complete lifecycle of an iGaming business – from backend systems and operational frameworks to the end-user experience and market delivery.
The practical knowledge gained from operating under real market conditions feeds back into how the platform, MEGA, and the wider product portfolio continue to evolve. For operators, this matters because Soft2Bet brings direct experience from running its own brands on the same stack – not just theoretical knowledge of how the system should perform.
Leadership
Soft2Bet was founded by Uri Poliavich, who continues to serve as Founder of the company. Poliavich approached the iGaming sector with a focus on technological depth and structured product development. The decision to build the core stack in-house reflects this long-term strategic direction.
Under Poliavich’s leadership, Soft2Bet has grown from a startup into a multi-jurisdictional technology company with 23 licences across 12 jurisdictions. The founder-led model has allowed the company to maintain a consistent product vision – prioritising platform ownership, modular delivery, and measurable outcomes over short-term tactical expansion.
Recognised by the Industry in 2026
Soft2Bet’s technology delivery has been recognised by the industry during 2026 with four major awards across two ceremonies. Since the beginning of the year, Soft2Bet has secured nine major industry awards, including “Platform Provider of the Year” at the Global Gaming Awards EMEA and “Innovator of the Year” at the International Gaming Awards during ICE Barcelona, “European Casino Platform Supplier” and “European Acquisition and Retention Partner” at the EGR Europe Awards, “Innovation in Mobile” and “Innovation in Casino Software” at the EGR B2B Awards, and “Industry Innovation of the Year in North America” at the SBC Awards Americas.
These awards span platform delivery, product innovation, modular architecture, and engagement performance – reflecting the breadth of the company’s technology offering and its ability to deliver consistently across high-standard markets.